Our Story

Welcome to the Artarium, where we are more than just a brand. Think of us as an aquarium of artistic wonders. With our deep expertise in art and craftsmanship, we create decor products that can transform any space. Our vision is simple yet powerful : to upgrade the decor of any space and create an atmosphere that uplifts your mood instantly.

Imagine you are coming home after a long day at the office, feeling exhausted or tired. We believe in crafting products such as just after opening the door of your home; you will be greeted by decor that instantly brightens your spirits.

Our mission is to ensure your space reflects your unique style and personality. To achieve this, we offer a curated collection of god idols, car dashboard accessories, ashtrays, wall art, and home decor pieces, all meticulously designed to upgrade your surroundings.

Our Product range includes

God Idols - Beautifully crafted idols that bring peace and spirituality to your space.
Car Dashboard Idols - Unique and stylish pieces that add a personal touch to your vehicle.
Home Decor Pieces - A variety of decor items that add charm and character to your living spaces.
Ashtrays - Elegant and functional designs that complement your decor.
Wall Art - Exquisite artwork that becomes the focal point of any room.

We believe in the power of art to transform any environment. Each decor piece you explore on our website is carefully selected to ensure it adds aesthetic value and brings joy and inspiration to your daily life. Whether you are seeking to create a peaceful atmosphere with our god idols or personalise your car with our dashboard statue, we have something for every taste and style.

Our Journey - From Dreams to Reality

In 2018, our journey began with a dream to make an impact in the world through art and craft. Our team of dedicated designers, already experts in the field of art, had a vision to create something extraordinary. These talented individuals had worked on various great projects, and their artwork could often be witnessed in metro stations and prestigious art galleries. With such a rich background, we knew we had the right foundation to embark on our creative venture.

We started our journey with a YouTube channel showcasing our art through 3D models and cinematics. Our aim was to share our passion with the world, but we faced massive setbacks in this venture. We suffered a loss of around 50 lakhs in this venture. Despite the setback, our spirit remained undeterred. Our team, with their extensive experience and unwavering dedication, continued to push forward, driven by the belief that art has the power to transform and inspire.

2020

Shifted Gears- The Move to 2D Animation

By 2020, we realised it was time for a change in strategy. We shifted our focus to 2D Animation and created a new YouTube channel dedicated to horror stories. All the stories in the videos were represented with animation, which made them more interesting to the users. Our horror animation channel became a huge hit, and by 2021, we gained around 2 million subscribers. The success was exhilarating and pushed us to strive for more.

2021

Birth of Artarium

With a successful YouTube channel and deep knowledge of both 2D and 3D animation, we began to ponder our next big move - why not bring the design and characters we created on our YouTube channel videos to life as tangible products? And that’s how the Artarium was introduced.

Early 2022

Research and Development

From our early experiences, we have learned that thorough research is crucial before embarking on a new idea. Our founders have always believed in the power of teamwork and often reiterated the famous quote of Thomas Alva Edison: "I have not failed. I've just found 10,000 ways that won't work." This mindset has been especially important, as we faced a major setback at the start of our journey. Their guidance on paying proper attention to research at every step was invaluable.

So, the first six months of 2022, we dedicated ourselves to extensive research, knowing that it would lay the foundation for our success. One of our first challenges was deciding on the material for crafting our products. We explored various options, including Resin, Epoxy resin, and metal. After evaluation, we chose Resin for its durability, strength, and glossy finish, which aligned perfectly with our vision for high-quality products.

Our commitment to quality did not stop at material selection. We also integrated modern 3D printing techniques such as FDM (Fused Deposition Modeling), SLA (Stereolithography), and DLP (Digital Light Processing) into our crafting process. These advanced technologies allowed us to achieve precise details and superior quality in our products. By blending traditional craftsmanship with cutting-edge modern technology, we ensured that every product we created met our high standards.

Throughout this journey, our founders played a crucial role in guiding the team. They emphasised the importance of perseverance and learning from each challenge, reinforcing the idea that every obstacle was an opportunity for growth. Their belief in the team's potential and dedication to thorough research has been a driving force behind Artarium's innovative and high-quality products.

Mid 2022

Built a Dedicated In-house Team For Production

At the start, we considered outsourcing the production of our products. We tried this approach but quickly realised that the quality did not meet our expectations. Quality is a non-negotiable aspect of our brand. Therefore, we decided to build our in-house team, despite knowing it would be challenging.

We had a small team of 5 to 10 employees, including designers and highly skilled artisans. Our initial struggles included hiring and training labourers. We hired 10 to 15 labourers who needed to be trained in the art of crafting high-quality products. Our designers and artisans dedicated significant time and effort to this training process, ensuring that every member of the team could meet our high standards.

Our first workplace was the basement of one of our founders' homes. The space was limited, and working conditions were far from ideal. We had to make do with what we had, often working long hours in a cramped environment. Despite these hardships, the basement became a place of learning and growth for our team. We refined our techniques and overcame numerous obstacles, all while maintaining our commitment to quality.

These early struggles shaped the foundation of the Artarium. The dedication and hard work of our team, along with the unwavering commitment to quality, allowed us to overcome these initial challenges. Building our in-house team proved to be a crucial decision, enabling us to maintain control over the production process and deliver products that truly represented our brand's values and vision.

Mid to Late 2022

Early Challenges

The early days were challenging. Despite our rigorous efforts, the results were not in favour of us. However, we were determined to refine our processes and designs continuously. Our profound commitment to quality and innovation kept us going forward.

Early to Mid 2023

Breakthrough Moment

Finally, with strenuous efforts and dedication, we made a major breakthrough with the launch of our new product, “Bahubali Hanuman”. This product deeply touched everyone's heart. It quickly went viral across the country. The overwhelming response validated our hard work and marked the beginning of a new chapter for Artarium.

Late 2023

Meeting the Growing Demand

We launched several other products and started getting warm responses nationwide. To meet our rapidly increasing product demand, we expanded our team and moved to a larger space for both our warehouse and corporate office. Our team grew to around 100 employees in the corporate office and 40 - 50 artisans in the warehouse. Now, in our team, most artisans are women who received special training in crafting the products.

Women Empowerment

One of the core values at Artarium is empowering women. Many of the artisans in our warehouse team were only homemakers. In starting they did not have any knowledge of art and craft. We provided them with proper guidance and training from zero, which enabled them to craft beautiful products. Now, they are contributing to their family incomes. This initiative ensures high-quality craftsmanship and fosters a sense of community and empowerment among our team members.

Present Day

Today, the Artarium stands as a testament to resilience, innovation and the power of dreams. Our corporate office is a bustling hub of creativity and strategic planning. The dedicated team works tirelessly to take Artarium to the next level. At the warehouse, our artisans craft products day and night to meet the growing demands of our decor products.

Summary

From our humble beginnings to becoming one of the famous brands in the decor industry, we have come a long way. Our journey is filled with challenges and triumphs, each shaping us into the brand we are today. We will always remain true to our mission of crafting beautiful, superior-quality decor products that bring joy and inspiration to our customers. Artarium is not just a brand; it is a dream realised and a testament to the power of art and the spirit of innovation.